Banners appear on the bottom of menu screens and are changed every 30 seconds. They are standard computer graphic files that can feature QR codes. Passengers can obtain further information via the "0" key. The "0" key icon can be placed in any location on the banner ad and is simply a graphical element providing the audience with a method to further content (see Interactive Billboards).
Every seat records the banners displayed and also banners clicked on. All this information is downloaded to our ground based servers at the end of every flight and can be made available to you.